The Nimbus Ecosystem: Real World Experience In A School
Here at Nimbus, we have always focused on industry mentorship, networking, hands-on training and interpersonal skills. We focus on the whole person, not just technical skills (read Part 1 for more on that).
With the development of our video production program and expansion into the wider realm of media and content creation, we are creating a multi-disciplinary ecosystem where students from all programs interact, collaborate and work together to create professional content.
Establishing a New Education Ecosystem
Picture a place where you can learn in an environment that is a collaborative, creative community at its core, providing you with opportunities to work alongside students from other disciplines to: scout real talent, record music, market and promote the artist, produce EPKs and video content, produce, record and live stream concerts and distribute through our own record label via Universal Music Canada. The real world in a school.
“It was not like school at all,” said Nimbus Music Business alumna Bella Lewis who now works for Union Events. “It was a 24 hour-a-day thing where we were e-mailing venues and artists and building contracts… and doing social media. Absolutely everything I learned has helped me. It’s been crazy!”
With our own student-run, independent record label, Business Class Records, Nimbus Business students have the opportunity to participate in weekly A&R sessions and arrange demo recordings for production by audio students. Business students also plan and run all live events and showcases for Nimbus, working with and promoting local talent.
Working with real artists, planning and running real live shows, and working for a real record label means business students learn the necessity of good communication and interpersonal skills, planning and accountability first-hand. Our audio and video students, likewise are working directly with real artists in real studios (or venues) on real professional projects.
Nimbus students learn by doing more than just their unique area of interest. Our students learn by interacting with fellow students in different departments and liaising across disciplines to complete projects, just as they will once they finish school.
“In the new entertainment business, it’s about creating the whole package,” said Nimbus co-founder GGGarth Richardson. We want our grads to have the skills to do the entire process from the song to the video.
Video Production students will then work with Business and Audio students to create content for BCR Live Sessions, music videos recorded and filmed live off the floor by our students for distribution and streaming on the web.
“I am not sure there exists another program anywhere that gives as much authentic first hand experience,” said Business instructor Keith Parry. “We’re teaching students to run a record label, promote concerts, work with artists, liaise with producers and engineers, organize distribution, and much more… and it’s all hands-on, learning by doing.”
This real-world collaborative ecosystem is an extension of the Nimbus focus on community, mentorship, and practical hands-on training, which has been part of our education model since we first opened our doors in 2009.
“We are training the next generation of content creators,” said Nimbus co-founder Bob Ezrin. “Those who can record and produce the music, shoot and edit the video, and know how to place that content online in a way that makes business sense. Every industry, not just the music industry, needs these types of multi-discipline generalists in today’s online economy.”
Stay tuned for Part 3 of our “Doing Education Differently” series and learn about how Nimbus has created an environment of accountability and responsibility for our students and staff.