Innovative new Vancouver music company Vancity Beats was a concept conceived in 2014 by Beats & Urban Music Production graduate Zain Rasul and Nimbus instructor/producer Bobby Hobart (B Morales).
“We teamed up with some of top music producers in BC,” explained Zain.
Offering an interactive, creative interface for artists, Vancity Beats offers a collection of beats in a range of styles from local talent including B. Morales (west coast, hip hop, R&B, dance), Black Enlightenment (rap, R&B, abstract, experimental), Sikander (dance, party anthems), and Willie Sacks (east coast, boom bap, hip hop, R&B). Each beat has its own artwork and a visualization attached, keeping users engaged.
With just a few months under its belt Vancity Beats is off to a good start. “We just launched a few months ago, the site is currently in beta, we’ll be launching the official site in the new year,” said Zain. “Right now we’re focusing on networking with artists, A&R’s, and managers in the States to get our name out there and continue building the Vancity Beats brand. The response has been great so far!
Quite a few of the Vancity Beats producers are from Nimbus. “All except one!” said Zain. “Bobby was my instructor. A few months after I graduated from Nimbus, Bobby and I started to talk about the idea I had. He brought the team together and helped bring all the producers on board.”
Zain started off as a DJ and came to Nimbus to learn more about production. But he says when he met Bobby and heard the talent of some other Nimbus producers he decided to take a different tact with his career.
“We have all this talent in Vancouver,” said Zain. “How do we get it heard? That’s what it’s all about for me. That’s my main goal.”
Prior to attending Nimbus, Zain was unsure of what he wanted to do in the music industry. “Nimbus helped me put all the pieces together. It was a great experience. I met a lot of great people and learned a lot about production and engineering. I also learned what I’m good at and what I’m not good at as well,” he said with a laugh.
Zain has found his path in the music industry. He has a vital role in the running and management of Vancity Beats: he works as a talent agent for the producers as well as arranging logistics like website development, marketing and more. In 2016, Vancity Beats will be looking to finish up beta testing, to keep adding fresh new beats, and to continue to build a positive reputation in the US.
Find Vancity Beats online: